Branding: Too Much Of A Good Thing
Branding yourself is a key element to making a business in today's climate successful. But as with anything, there is such a thing as going overboard.
One of the original ideas was to wear a corporate logo on your body for 30 days and get paid $100 - $5000 to do it. Then it went a little further when eBay got into the act.
Finally this guy decides he'll brand himself permanently with a variety of... well... tattoos. I guess changing your hair color and running from the law becomes a little harder when you reach this level of brand identity.
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