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Friday, February 09, 2007

The Luke Johnson Phone Experiment

As viral marketing continues to grow on the internet, I came across something that truly displays and even measures it's power.

Luke Johnson decided to post his cell phone number on the internet and see just how many phone calls he'd get. Below is the initial video.

I would have guessed maybe a thousand and a few from England or Australia, but certainly not the response that he actually got. Now watch the news story follow up on him to see just how many phone calls he got.

Major kudos to his wife, Annie. Mine would have killed me after about a week of the experiment using words like ridiculous and asinine while she smashed the phone with a hammer.

None the less, his product (himself) will no doubt be selling for top dollar in the near future.